The reality is that because batteries have improved radically in the last decade, startups like Form Energy and EcoFlow no longer have to pretend that they’re going to be the Next Big Thing in electrified mobility.

Still, EVs are just one part of the story.

In the last five years alone, $42 billion in venture capital and growth equity have been invested in the sector, according to a TechCrunch and PitchBook analysis. Investors love the potential for growth that EVs represent, and startups would be remiss if they didn’t at least mention the enormous potential market.Īs investors have realized the boundless potential of the EV market, money has been pouring into battery startups. Battery startups are almost obligated to note it in their press releases and pitch decks. Sometimes, though, the EV pitch is just that - a pitch. (Most won’t, but that shouldn’t stop companies from trying!)

Sure, some companies will leapfrog the steady 5% annual improvements that lithium-ion batteries have been making over the last several years. There’s an open secret in the battery startup world - everyone is pitching their cells as the ones to spur consumers to ditch their gas-guzzling SUVs for sleek, fast-charging electric vehicles with cross-country range, even if they’re really eyeing something else.

Natron battery stock